After months of leaks and countless rumours, the Samsung Galaxy S8 has been officially unveiled.
Samsung hopes the phone will help it make a comeback after its Note 7 exploding phone fiasco last year, which cost it $3 billion (£2.4 million) in lost profit.
The eagerly-awaited iPhone rival features a radical redesign to allow a massive 5.8-inch screen to be squeezed in to a device with a relatively small footprint.
The device is one of two new phones with the S8 landing alongside the even larger 6.2-inch Samsung Galaxy S8+.
Both feature facial recognition technology that allows users to unlock the phone with their face, and a Bixby ‘personal assistant’ button.
They are available for preorder on March 30th and will be shipping on April 21st, with full retail prices starting from $750 (£689) for the S8 and $850 (£779) for the S8+.
– Two new models are being released, the 5.8-inch S8 and the 6.2-inch S8+
– A pressure sensitive home button is fitted under the lower portion of the screen
– The device’s fingerprint scanner has been relocated at the rear of the phone
– Face tracking technology allows you to unlock the screen by looking into the front camera
– The main camera has been enhanced by multi-frame image processing, which takes three images at once to reduce blurring and enhance clarity and sharpness
– The phone is powered by the world’s first 10 nanometre mobile chipset
– Samsung claims it is capable of surviving being submerged in 1.5 metres (almost five feet) of water for up to 30 minutes
Both devices have a curved edged display that dominates the face of the phone.
The screen extends up and down to cover nearly the entire face of the phone, curving around the left and right edges to form what Samsung is calling the ‘infinity display’.
They have also moved to longer, more film-friendly 18.5:9 aspect ratios.
They feature sharp 2960 x 1440 pixel resolutions enhanced by high dynamic range content support – described by Samsung as ‘the next big thing in video technology.’
This highlights the contrast between the brightest whites and the darkest blacks.
Given the size difference, the smaller S8 offers a slightly sharper image, with its 570 pixels-per-inch image density lining up marginally crisper than the S8+’s 529ppi display.
The S8+’s 6.2-inch screen is fit into a body no bigger than Apple’s 5.5-inch iPhone 7 Plus.
‘For the last 10 years phones have been constrained and confined by their dimension and design,’ said Rory O’Neill, Samsung’s Vice President of Brand and Product Marketing.
‘We as consumers have looked for more content, for gaming, for viewing content, for browsing, and as manufacturers, the only solution for that was to make bigger and bigger devices, because if you make a bigger screen, you make a bigger device.’
Speaking to MailOnline, he added: ‘What we wanted to do with the phones we’re announcing, is challenge that philosophy of if you have to make a bigger screen, you have to make a bigger device.