Samsung has unveiled their new Cinema Screen – a 34-foot LED screen.
It has a peak brightness level nearly 10 times greater than that offered by standard cinema projectors.
It was unveiled in Las Vegas this week, and Samsung claims that it surpasses traditional projection-based technologies’ visual capabilities.
It’s the world’s first High Dynamic Range (HDR) LED theater display.
It was unveiled during March 27-30 at The Orleans Hotel and Casino in Las Vegas, coinciding with the neighboring CinemaCon 2017 conference, the largest gathering for the motion picture theater industry.
The 34-foot has a 4K (4,096 x 2,160) picture quality resolution and accommodates modern movie theater dimensions, as cinema screens are typically larger.
The screen exceeds specifications made by the Digital Cinema Initiatives (DCI), a joint venture of major motion picture companies to establish a standard architecture for digital cinemas.
‘As the popularity of advanced at-home entertainment systems and streaming platforms increases, theaters must reposition themselves as a destination for an incomparable viewing experience that consumers simply cannot encounter anywhere else,’ said Sang Kim, Vice President of Samsung Electronics America.
‘Our new Cinema Screen technology brings a more powerful and high-quality picture to the big screen, creating an environment where viewers feel as if they are part of every scene.’
The screens direct-lit LED technology allows on-screen brightness to hit levels of light intensity nearly ten times greater than those offered by standard cinema projectors (146 footlambert versus 14 footlambert, a unit of measurement for light intensity).
Samsung claims the screen is free of optical distortion and interference, and offers a highly accurate and superior color presentation.
The screen has complementary ultra-contrast and low tone grayscale setting, enabling it to show bright colors and the deepest black at a nearly infinity:1 contrast ratio.
The screen will also be matched with a sound system by Harman Professional Solutions’ Cinema Group and Samsung’s Audio Lab.
Samsung claims the screen maintains its advanced presentation capabilities in ambient lighting conditions, regardless of the content being played on-screen.
‘The launch of our cinema LED display is merely the latest step toward our vision for a complete end-to-end theater experience powered by digital signage,’ said Seog-gi Kim, Senior Vice President of Visual Display Business at Samsung Electronics.